Profile
Principal-Level UX and Product Design Lead with over 15 years of experience building content-rich, user-centered platforms across media, e-commerce, and enterprise. I focus on designing scalable, intuitive systems that bring together voice, clarity, and business goals, most recently as VP of UX Design at JPMC. I’m known for leading high-performing teams, grounding strategy in user insight, and mentoring emerging talent in ways that support both craft and culture. My background in music technology and immersive design gives me a unique sensitivity to user emotion, interaction, and accessibility.
Work
VP Experience Design Lead | JPMorgan Chase | 01/2024 – Present
Leading UX strategy and product design for digital tools that support Chase’s merchant services and customer engagement platforms. Directed the complete redesign of the advertising campaign management platform, empowering business users to create and manage offers within the Chase mobile app. Collaborate closely with cross-functional partners to shape product vision, define scalable interaction models, and prototype end-to-end experiences in Figma. Explore and integrate AI-powered design tools (e.g. UX Pilot) to streamline workflows and enhance decision-making. Support team development through hands-on mentorship and thoughtful design leadership in a highly regulated, trust-driven environment.
ACD | R/GA | 03/2018 – 09/2021
Led end-to-end experience design for enterprise clients in banking and telecommunications. Oversaw research, strategy, prototyping, and usability testing across complex ecosystems. Directed multidisciplinary teams and mentored junior designers to elevate craft and delivery. Championed user-centered practices in highly regulated, enterprise-scale environments.
UX Lead | Fab.com | 10/2015 – 05/2017
Defined and executed product strategy for global e-commerce platform.
Led roadmap planning, UX research, prototyping, and user testing.
Oversaw a team of 4 UX and visual designers across projects including Augmented Realits, checkout flows, and international expansion.
Senior Experience Architect | Ralph Lauren | 09/2013 – 10/2015
Shaped digital strategy and UX for product launches and seasonal campaigns.
Led research, discovery, and prototyping for interactive media, campaign sites, and mobile features.
Promoted UX maturity within the organization and mentored junior team members.
Senior Experience Architect | Rokkan | 04/2012 – 08/2013
Owned UX deliverables for high-profile clients in finance, travel, and consulting.
Led strategy, IA, wire-framing, and user testing for large-scale web and mobile platforms.
Collaborated with internal and client teams to align business goals with user needs.
User experience Designer | Gloo Digital Design | 02/2010 – 05/2011
Designed user flows, wireframes, and specifications for global brands including Red Bull, FIFA, and Puma.
Served as primary client contact on large accounts, balancing creative and technical goals.
Awards: Gold Loerie (FIFA, 2010), Silver Loerie (MSN, 2011), Bronze Loerie (PUMA, 2010)
UX Designer | Vivid Image | 07/2007 – 07/2009
Led IA and UX design for clients including GT Bank and Latitude Group.
Owned key project and account management responsibilities in a client-facing role.
Education
MM Music Technology | New York University | 2021 – 2023
Focused on immersive sound design, music cognition, and interactive media.
Thesis explored the pre-cognitive impact of light and sound combinations on cross-modal sensory perception.
BA Hons Multimedia Arts | Middlesex University | 2006 – 2008
Studied user experience, information architecture, and interactive media.
Dissertation involved a fictional mobile app concept using location services and payment integration for real-time theatre ticket delivery.