Profile
Experience Designer with proven skills in creating and directing tailored solutions for high-end digital products. I employ a strategic approach to combine intuitive practices with proven user-centered design. With an in-depth understanding of both agency and client processes, I have the ability to communicate effectively with internal and external stakeholders. International experience has equipped me with strong cultural awareness and flexibility. As a team leader and mentor, I strive to provide the optimal platform for both myself and others to achieve the highest standards at every opportunity.
Work
ACD | R/GA | 03/2018 – 09/2021
ACD on projects for enterprise banking and telecommunications clients.
Oversaw the creation and execution of detailed experience design solutions, strategy, research and discovery, prototyping, and user testing on various projects. Mentorship and oversight of junior team members.
UX Lead | Fab.com | 10/2015 – 05/2017
UX and Strategy Lead for the creation of a road map and tech rollout for overall brand positioning.
Responsible for strategic direction, research and discovery, prototyping, and user testing on various projects incl. iOS Augmented Reality, checkout flow, and expansion to international shipping destinations. Managed 4 UX and Visual Designers.
Senior Experience Architect | Ralph Lauren | 09/2013 – 10/2015
Senior team member on deliverables and strategy for projects related to product development, creative, and seasonal campaigns. Responsible for research and discovery, strategic direction, prototyping, and user testing on projects such as interactive video, experiential campaign sites, and mobile interfaces. Mentoring junior team members along with promoting the role of UX in the larger organization.
Senior Experience Architect | Rokkan | 04/2012 – 08/2013
Creating and overseeing IA and UX deliverables for various high-profile clients incl. financial, airline, and consulting services. Responsibilities incl. research and strategy, user flows, wireframes, prototyping, information design, and user testing.
UX Designer | Fin24 | 06/2011 – 01/2012
Worked as a member of the UX team to create the complete experience design and information architecture for a social-based, virtual trading application. Continued optimization of UX for various B2B software applications and online news portals – Conducted and integrated quantitative research to meet user needs and improve visual design.
Project Manager | Gloo Digital Design | 02/2010 – 05/2011
Project lead for various high-profile accounts incl. Red Bull, Puma, FIFA, MSN, and Allan Gray. Responsibilities incl. delivering user flows and detailed functional specifications. Primary client contact on large retainer accounts, requiring in-depth knowledge of both the technical requirements and client service offerings.
Awards: Silver Loerie: MSN – 2011, Gold Loerie: FIFA – 2010, Bronze Loerie: PUMA – 2010.
UX Designer | Vivid Image | 07/2007 – 07/2009
High-profile clients, incl. GT Bank, Latitude Group, eConsutlancy. Responsibilities included IA/UX Design, with a strong client-facing role, incl. Account and Project Management.
Education
MM Music Technology | New York University | 2021 – 2023
Pursuing a thesis in Music Cognition, with research into Digital Signal Theory, Immersive Sound Design, 3D Audio, Composition, and Interactive Media Installation.
BA Hons Multimedia Arts | Middlesex University | 2006 – 2008
Dissertation: IA proposal for a mobile application using of location services and online payment to deliver theatre tickets to users on the go. Extensive research and training in disciplines incl. User Experience, Information Architecture, Human-Computer Interaction, HTML, CSS, PHP, JavaScript, Adobe Creative Suite.